The e-horizon Network Convergence Engine (NCE) provides the mobile operator with a proactive response to revenue cannibalization and related revenue erosion. The NCE is an innovative service providing a fully integrated mobile network and Internet service that always works and is under the mobile operator's full control. One may say that this is the mobile operator version of Internet-only based messaging apps. At the same time, the e-horizon NCE provides the mobile operator with a new way to distribute mobile subscriptions using a more efficient e-channel and app store model rather than traditional distribution channels.
The mobile soft device phone for NCE is downloaded from an app store by the subscriber, who is empowered to use the mobile services in different ways depending on his or her needs. The soft phone is designed for both consumer and business subscribers and provides voice calls, text messaging and free instant messaging. Anyone can call a mobile soft phone anytime and the phone call anybody anytime as well, even if it's off-line. It is a new innovative mobile communication device that always works.
The Mobile Marketing Toolbox included in the NCE system allows the operator to introduce completely new business and partner development models. For example, NCE mobile subscribers can be provided with targeted news and changing banners directly in mobile soft devices depending on demographic profiles. This gives the mobile operator a new way to build subscriber communities.
Launch of the Next Generation e-horizon Mobile AI Network MAIN
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